Email Opting In/Out for Customers

Email opting in/out for customers is easy. Simply follow the steps given below.

1.  Navigate to the Customers option in the Main Navigation Bar.

Note: The Bounce Opt Out option is different from the Opt in option. It is based on automatically opting out a customer from receiving newsletters from you.

The system may block out customers from receiving emails for several reasons. The most common reason is if the email does not exist and the last time an email newsletter was sent out the email to that customer was sent back as undeliverable. This type of block out is called a ‘hard block out’ which means that on the first time the email is undeliverable, it is marked as such.

A ‘Soft block’ however is when the system is unable to deliver a newsletter up to three (3) times for reasons such as a full mailbox or the recipient being marked as away with an auto-response. Only after the third attempt will the customer be marked as undelivered.

2.  To opt out a customer after 3 bounces, check the box in the Bounce Opt Out column.

Beside the checkbox in the Bounce Opt Out column, a number between 1 and 3 will appear. This signifies the number of attempts to email the recipient has been rejected.

3.  Click the number in the Bounce Opt Out field to view the reason for the email bouncing (not being delivered) and when the bounce occurred is displayed.

It is advised that you do a routine lookup at this section, preferably once a month, to handle your customer’s entry accordingly either by deleting the entry completely or fixing the email address if possible.

You may sort the list to find all blocked email addresses by using the filter at the top of the page.

4.  To opt in a customer for sending emails, check the box in the Opt In column in the customer row.

5.  Click the Save button.

The selected customer will be opted in for sending mail.